This Saturday Dover Street Market will play host to the newest creation from esteemed designer/photographer/all-round-creative-powerhouse Gosha Rubchinskiy: introducing Paccbet

The name is pronounced ‘Rassvet’ and is the Russian word for ‘sunrise’ when translated directly, though it is asserted that it is used often as a metaphor for ‘better days’ so it acts as an acutre reflection of the optimism of the youth that Gosha himself represents.

This new line/brand of clothing is a tangent from his main line (in which the Paccbet logo has been used before) and is a more targeted skate brand, and his selection of creative direction is an ode to that; pro-skater Tolia Titaev is charged with the direction of the brand.

The brand’s merchandise will be produced by Comme Des Garçons, the same as his name brand, so we can expect the usual product quality, but possible with that, the same not-inexpensive pricing.

Anyway, here is a selection of some of the shots of the new brands inaugural collection, consisting of tees, a hoodie, hats and of course, decks:

The collection consists of a pretty summery pallete for the time of the release but it manages the effortless cool that we associate with gosha, fairly minimal designs that can be particularly bold. 

For me the highlights are the pink longsleeve and the hoodies, the back and front embroidery on the hoodies is something a little different but really cool. 

The collection drops tomorrow on the DSM E-SHOP and in-store at 11am. 

Peace, Zack.